21/11/2022 1 Comment

It’s one of the CPG industry’s worst-kept secrets: Brands waste a staggering amount of money on ineffective trade promotions every year. An estimated $500 billion is spent on CPG trade promotions globally (some

21/10/2021 0 Comments

Thanks to its extensive knowledge and experience in the field, MSPS was able to design and implement with complete success the annual Mastercard Innovation Forum, on September 28th at Stavros Niarchos Cultural Center.

27/11/2020 0 Comments

As shoppers moved increasingly online, banner display advertising on retailer websites quickly became an important means for brands to deliver key messages on promotion and value, NPD launches, cross category selling and the opportunity

05/08/2020 0 Comments

Consumer Journey is not linear. Consumers can buy & get the product, whenever, wherever is convenient for them. They're beginning to forge their own unique pathways, mixing digital services with physical experiences to

05/08/2020 0 Comments

Digital shelf optimisation refers to the continual process of perfecting a digital shelf. The result is a digital shelf that’s more efficient and prominent across e-retailers. Brands are starting to invest in digital

23/01/2020 0 Comments

MSPS stood out with its presence at this year's Shopper Marketing Awards 2019, winning a total of 13 awards. The awards were organized by Boussias Communications and the purpose of the event was

27/11/2019 0 Comments

  One more prize for MSPS, and their software partner Threenitas for Mastercard!   MSPS along with their software partner for the specific project Threenitas, won the Gold award at the Mobile Excellence

10/07/2019 0 Comments

Another distinction for MSPS! MSPS was honored with the title "Greek Business Champion" at the "Protagonists of the Greek Economy" awards, which were organized for the 5th consecutive year by Direction and was

10/07/2019 0 Comments

For a 2nd year in a row, MSPS organized for OPAP, the special event "Partners of the Year 2018". The glamorous event took place on the 5th of March at the night club

10/07/2019 0 Comments

In April, MSPS and FCB GNOMI organized the first KIC forum-workshop, in the center of Athens, discussing Business & Personal transformation / evolution. Invited speakers were Mr.Nikos Flingos, Sales and Distribution Director GR/CY/MT