It’s one of the CPG industry’s worst-kept secrets: Brands waste a staggering amount of money on ineffective trade promotions every year. An estimated $500 billion is spent on CPG trade promotions globally (some
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It’s one of the CPG industry’s worst-kept secrets: Brands waste a staggering amount of money on ineffective trade promotions every year. An estimated $500 billion is spent on CPG trade promotions globally (some
