Product innovation is central to CPG. According to NielsenIQ, an average of 30,000 new CPG products hit the market each year in the US alone. Succeeding in such a crowded environment is no
MSPS S.A. (“We”, “Us”) are committed to protecting and respecting your privacy. This Privacy Notice (together with any other documents referred to herein) sets out the basis on which the personal data collected
As the shift to online grocery continues post-Covid (online is forecast to account for 11% of total grocery sales in 2022 and more than 20% by 2026), CPGs need to figure out how
It’s one of the CPG industry’s worst-kept secrets: Brands waste a staggering amount of money on ineffective trade promotions every year. An estimated $500 billion is spent on CPG trade promotions globally (some
Thanks to its extensive knowledge and experience in the field, MSPS was able to design and implement with complete success the annual Mastercard Innovation Forum, on September 28th at Stavros Niarchos Cultural Center.
As shoppers moved increasingly online, banner display advertising on retailer websites quickly became an important means for brands to deliver key messages on promotion and value, NPD launches, cross category selling and the opportunity
Consumer Journey is not linear. Consumers can buy & get the product, whenever, wherever is convenient for them. They're beginning to forge their own unique pathways, mixing digital services with physical experiences to
Digital shelf optimisation refers to the continual process of perfecting a digital shelf. The result is a digital shelf that’s more efficient and prominent across e-retailers. Brands are starting to invest in digital
MSPS stood out with its presence at this year's Shopper Marketing Awards 2019, winning a total of 13 awards. The awards were organized by Boussias Communications and the purpose of the event was
One more prize for MSPS, and their software partner Threenitas for Mastercard! MSPS along with their software partner for the specific project Threenitas, won the Gold award at the Mobile Excellence
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