Auditing & Digital Shelf Management
The eCommerce insight platform that transforms your team’s knowledge, decision making and agility across online stores through actionable data and expert insights.
With dedicated online category management tools, your sales, marketing and commercial teams will know where to act.
Answers the simple question- does brand presence comply with brand standards?
Tracks a brands’ share of search. Shows which SKUs appear on the first page of a retailers website
Ensures that key product benefits are in the product description
Tracks daily pricing and promotions and clearly shows changes for HP SKUs and competition
Ensures the SKUs within the range that deliver the most value to shoppers are being prioritized
Understand ratings across SKUs and retailers and see the individual reviews
Shows a longer term view of category promotions in an easy to visualize calendar
Create dashboards to track implementation of the client’s category drivers as an output of all of the data and KPIs defined
- Gather and handle all the data from the platform. Identify all missing or mismatching information.
- Improve process efficiency and ensure product content accuracy, minimize all the discrepancies from Brand Standards.
- Update all products photo/video and description on each channel to assure the highest sales conversion.
- Drive day to day optimization on retailers e-shelves across all categories.
- Monitor compliance of the agreed marketing campaigns.
- Monitor competitors’ marketing campaigns & recommend response actions.
- Content adaptation in local language.