Piraeus Bank Romania decided to offer 3 paid internships to 3 lucky candidates and needed a recruiting mechanism and campaign. We knew that we needed to make this project much more than just another recruitment program. Since the universities act like a viral environment, we proposed to our client a recruiting mechanism with 4 stages, with the purpose of increasing the company’s likelihood among the student talents, beside the actual 3 internships granted to the top 3 finalists. The results of the campaign were: more than 18.000 facebook page likes, 51.000 views on Youtube channel, more than 450 resumes gathered. VIDEO CASE STUDY:    https://www.youtube.com/watch?v=TLxPkBxgZyE