Online shopping has become an integral part of our lives, and with the advancement of technology, the prices of products and services have become more dynamic than ever before. Monitoring price changes is
The Company strives not only to meet clients’ requests, but also to delight them by offering more than what it has explicitly committed to, whenever possible and provided that it is within reasonable
MSPS, recognizing the changing consumer journey and the growth of e-commerce, has developed a new service aimed at enhancing the digital customer experience. The E-Promoter service surpasses traditional solutions by bringing the consumer
Product innovation is central to CPG. According to NielsenIQ, an average of 30,000 new CPG products hit the market each year in the US alone. Succeeding in such a crowded environment is no
MSPS S.A. (“We”, “Us”) are committed to protecting and respecting your privacy. This Privacy Notice (together with any other documents referred to herein) sets out the basis on which the personal data collected
As the shift to online grocery continues post-Covid (online is forecast to account for 11% of total grocery sales in 2022 and more than 20% by 2026), CPGs need to figure out how
It’s one of the CPG industry’s worst-kept secrets: Brands waste a staggering amount of money on ineffective trade promotions every year. An estimated $500 billion is spent on CPG trade promotions globally (some
Thanks to its extensive knowledge and experience in the field, MSPS was able to design and implement with complete success the annual Mastercard Innovation Forum, on September 28th at Stavros Niarchos Cultural Center.
As shoppers moved increasingly online, banner display advertising on retailer websites quickly became an important means for brands to deliver key messages on promotion and value, NPD launches, cross category selling and the opportunity
Consumer Journey is not linear. Consumers can buy & get the product, whenever, wherever is convenient for them. They're beginning to forge their own unique pathways, mixing digital services with physical experiences to
