Sony mobile in collaboration with MSPS Greece won the award for the best Direct Advertising Campaign, at Sales Excellence Awards 2013.
Sony mobile’s primary goal is to promote the Xperia brand at POS. Given the fact that is active in a very demanding market, Sony Mobile, since 2003, is continuously cooperating with MSPS’s Trade Support section in market development management activity, which takes place in mobile telephony retail stores across Greece.
The responsibilities of the six-member Market Development Managers’ team are: POS briefing, looking after the product image at the retail stores and organizing and executing promotional activities.