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Piraeus Bank Romania – Rebranding Process

At the beginning of June, MSPS Romania threw a helping hand to our client, Piraeus Bank Romania, in order to develop the rebranding process pursuant to the actions implemented by Piraeus Bank Group. The rebranding process included changes in several segments, such as: social media (Facebook, LinkedIn, YouTube, SlideShare), live microsites and banner campaigns, all these changes being finished on 7th of August. Between August and September, we are also taking care of the internal redesign of the branches, national wide. Starting with 1st of October, we will launch the retail development project that will monitor 40 branches from Bucharest, 92 branches national wide and over 200 ATMs, from which 60% are placed in branches.