MSPS was called to launch the Skoda CitiGO as the new communication tool in Romania. The solution was an integrated campaign including virtual, mobile and real life events (Skoda CitiGO Urban Quest) in which participated 20 KOL’s: 8 bloggers and 12 journalists. We had over 30.000 users involved in virtual & real happenings and more than 30.000 fan base increase. • VIDEO CASE STUDY: https://www.youtube.com/watch?v=8-ewgn3XYhU