The IQbox Stores Blackberry campaigns’ main purpose was to increase sales of the Blackberry devices by creating awareness and engagement between the brand and its customers.
During one month, the sales promoters offered a 50 euro voucher (for use in the IQbox Stores) to all the customers who bought a Blackberry device.
Throughout this campaign, Blackberry also launched the challenge of an interactive trivia contest about its products and services.
More than 150 people who answered questions about Blackberry brand, won a Blackberry giveaway (notebook, pen, cup, t-shirt).