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MSPS Romania: Integrated campaigns for Liberty Center

Liberty Center needed an advertising agency to build their marketing strategy, to plan and implement their 360 campaigns through an integrated and efficient manner. To solve this challenge, we came up with ideas and executions that pin pointed our main objectives: to reach a higher level of awareness for Liberty Center, but also to increase the visits in the tenants’ stores. We communicated in the offline and online environment through social media, apps and microsites and all meant to draw the overall community’s attention. As results, we organised live concerts and activations with almost 1.000 participants, more than 100.000 people were informed through all the materials distributed, 250 blocks of flats from Liberty Centre proximity were covered with OOH materials and on Christmas’ 17 days activation, Santa’s house was visited by almost 8.000 children.