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MSPS Romania: Awareness campaign for the latest Microsoft products

MSPS was called to find a solution in order to connect people with the latest Microsoft technology and devices and receive feedback from them. We had a 7 days activation in Bucuresti Mall, materialized in a Windows Corner. Visitors were drawn to find more information about the latest Microsoft technology and devices by trying out some of the fresh gadgets brought on the market: phones, tablets etc. Through out these live tests we could gather valuable feedback from the visitors related to the displayed products. People also received discount vouchers on several Microsoft products and services. Regarding the execution, we created all the communication materials for this campaign. We recruited and trained the hostesses and the supervisor and also implemented the set-up of Windows Corner in Bucharest Mall. As results, we had  802 Microsoft desk visitors, 1068 discount vouchers were disseminated. A total of 1266 interactions and a very good feedback about the campaign. People were really excited to try out the devices and were also interested about the improvements of Windows 8. The Microsoft devices (Lumia 730 & 930) had also a very good feedback.