MSPS Greece, in collaboration with Diageo, created, organized and implemented the experiential marketing program “Reveal Your Double” for the launching of Smirnoff Ice Double Black. The activation program had lasted almost two months, at beach bars and bars in main cities and islands of Greece. The consumers had the opportunity to enjoy the tasting experience of Smirnoff Ice Double Black, to participate in an innovative contest of “music pantomime” and to win unique gifts.