MSPS Greece created an electronic catalogue for Marinopoulos S.A that has been sent to its database (70.000 customers).

The first e-catalogue was released on March and it continues to be sent every 15 days.

Consumers show great response to the new innovative way of communication, as they have the opportunity to learn about Marinopoulos S.A offers along with seasonal discounts and then create and print their own shopping list to make their shopping easier.

The upgraded platform used to sent the e-catalog enables Marinopoulos S.A to measure its customers reading behavior and their preferences based on the products they have added to their shopping list.