The brief from Credit Agricole Romania was to launch the mobile banking application for the existing clients and a new communication strategy for the bank. MSPS created the concept „Made by you, for you!” and developed it by using 2 main points of interactions with existing clients: newsletters and SMS. The communication campaign had 2 phases. In the pre-launch campaign, we invited users to visit www.bancapentrutine.ro and help us create the perfect mobile app for them (questionnaire through LinkedIn platform). In the launch campaign phase, the clients were announced that the „m-conect” mobile app has been launched and is ready to be downloaded. We had 2.242 unique visitors on the website, 1.227 users on the mobile website and 1.100 downloads of the m-conect mobile app.