Our client, PPD Romania came with the brief to design and implement a sales promo activation for J&B brand in Carrefour network. MSPS created the concept “Start your party @ home with J&B cocktails” and developed it by using 2 main points of interactions. In stores, we invited people to buy a J&B bottle in order to participate in a tablet application called “Make your digital J&B cocktail” and win an instant prize. On Facebook, we invited people to buy a J&B bottle from Carrefour, enter the fiscal no. from their receipt in order to participate in an online draw and win an iPhone 5 smartphone. The results were over 20.000 contacts in 6 days and over 2.000 sales in 6 days.