MSPS Greece conducted  a ​​Facebook contest entitled “FrozitoProtaseis”, with the aim to set the special cold beverage Frozito, as the biggest trend/slogan in everyone’s mouth.

Gregory ‘s fans were asked to pick their favorite phrase, proverb or sentence and transform it into “FrozitoProtasi” by inserting the word “Frozito” in it and posting it to the Gregory’s Timeline Page (https://www.facebook.com/gregorys.gr). Gregory’s fans came up with funny sentences such as: “Make frozito, not war!” & “A good day starts with a Frozito”.

The above action resulted in, tenfold interaction between the fans and the Facebook page.