MSPS Greece has assumed the design, the construction and the recruitment of the Pop Up Store for American Eagle. This project was made within the context of the communication plan for the opening of the 1st store American Eagle Outfitters in Greece at The Mall Athens.
From 15/9/2015 until 21/10/2015, consumers had the opportunity to visit the Pop Up Store American Eagle at The Mall Athens, to try jeans & t-shirts and to win memorabilia gifts and discount coupons for in store purchases. In addition, they could get a photo wearing their favourite American Eagle clothes, share their photos at facebook and instagram and participate in a contest & win gift vouchers.The opening event of the 1st store American Eagle in Greece was held on October 1st with great success.