MSPS took over the design, organization and care of Mastercard’s total presence at the 3rd No Finish Line Athens at the Stavros Niarchos Foundation Cultural Center.

Mastercard, as a major sponsor, converted the mileage covered by each participant who made his Mastercard registration for the match and doubled the amount of his contribution to the “Together for the Child Union “. At the same time, Mastercard’s specially-designed space provided the opportunity to all attendees to boost the “Together for the Child” Union by € 1 simply by touching their card in the interactive billboard that was allocated for the contribution.