MSPS designed and implemented engagement events for the J&B consumers in big clubs all over Romania, in order to create awareness for the J&B brand, build relationship with consumers and push the sales. We created the concept “J&B ColorUP your night” and brought it to life by using special deals: a famous singer as a guest for a live music show, professional body painted dancers for a live dancing show and Facebook contests. We developed also special RFID technology interactions for all the consumers with the opportunity to order J&B, scan their special VIP cards and win instant colorful prizes. More than 2.000 people participated per event and the response rate in sales/event was more than 25%.