MSPS implemented a sampling activation at seaside to promote Lactacyd products, more exactly in Mama and Vama Veche resorts in two consecutive weekends. People were supposed to complete a questionnaire and receive for free a flyer plus a Lactacyd sample. We created the communication materials, recruited and trained the hostesses and the supervisor. MSPS also developed the tablet questionnaire. As results, we had 1366 contacts in 3 days of activation, 1366 Lactacyd products and 1811 flyers were distributed.MSPS implemented a sampling activation at seaside to promote Lactacyd products, more exactly in Mama and Vama Veche resorts in two consecutive weekends. People were supposed to complete a questionnaire and receive for free a flyer plus a Lactacyd sample. We created the communication materials, recruited and trained the hostesses and the supervisor. MSPS also developed the tablet questionnaire. As results, we had 1366 contacts in 3 days of activation, 1366 Lactacyd products and 1811 flyers were distributed.