MSPS, the integrated marketing & sales services company, announces the launch of its partnership with MasterCard to develop marketing communications initiatives.

MSPS would support MasterCard with strategic planning, creative supervision, development, implementation, and management of promotional and other below-the-line activities.

MSPS started its collaboration with MasterCard with the design, implementation and supervision of the new reward program based, for the first time in the Greek market, on the use of MasterCard® cards with contactless technology for transactions in selected AB Vassilopoulos supermarkets.

Next MSPS undertook the planning, implementation and supervision of the MasterCard® reward program for card holders who use the new uberX transportation service.

At the same time, cooperation is widening to include digital marketing services, social media marketing, as well as the development of a series of interactive digital campaigns as part of the planned promotional initiatives.