What's up MSPS Romania: TT Incentives Program for Imperial Tobacco


MSPS built a campaign in order to increase sales of Davidoff Cigarettes through a consumer loyalty program & achieving communication. As solution, our company implemented an incentive program (OF TRADE promo), in 30 Traditional Trade locations from Bucharest. In 30 participating shops, during mystery shopping visit, 35% chose Davidoff Cigarettes as first recommendation.