What's up MSPS Greece : Per Se launches a new CSR program entitled “Prevention Campaign” on behalf of its client Novartis Hellas

As part of Novartis Hellas Corporate Social Responsibility activation, Corporate Communications Per Se conceptualized and executed the 1st Prevention Campaign which took place on the International Volunteerism Day.

The campaign aimed at informing the general public with regards to the prevention of a series of dangerous diseases including: Alzheimer’s disease, glaucoma, osteoporosis, diabetes, hypertension, obesity as well as the H1N1 influenza.

On the 4th December volunteers from Novartis Hellas and five collaborating patients associations met at the Syntagma Square Metro station and joined forces in an attempt to inform the general public with regards to how they can prevent the generation of these diseases.

In addition, one day before the commencement of the campaign, Per Se organized a Press Conference for selected members of the press where the Vice President of Novartis Hellas spoke about the concept and benefits of the initiative.