What's up MSPS Greece for “Yabanaki Summer Republic”


MSPS Greece has been assigned by YaBanaki as its strategic partner in order to design and implement a 360-degree marketing campaign aiming at communicating the new and fully upgraded facilities of the beach resort located at Varkiza.

Among the various services that MSPS offers to Yabanaki are: developing its annual marketing plan, recreating its business identity, press office services, designing and implementing numerous targeted events, consulting over issues concerning the resort’s commercial policy with its sponsors, organizing and evaluating all the programs conducted by sponsors, social media administration as well as daily press and electronic monitoring.

The entire reconstruction of the new and improved Yabanaki Summer Republic which is run under the administration of Patafritas S.A. includes the launch of new brands, such as: “Ladi & Rigani” a Mediterranean Grill restaurant that already has many fans from its branches at “The Mall Athens”, Glyfada and Westfield Stratford City. In addition, “Due Cavalieri” a well-known eatery originally located at Marina Floisvou and “Yalo’s-Yalo’s” that serves sea food. Last but not least at the Yabanaki Summer Republic one can also find the famous “Cruciani” Shop.

The resort offers unique facilities, crystal clear waters, a relaxed environment, water sports, beach volley, rackets, shopping, refreshing cocktails and sea food gastronomy. All the above, combined with a variety of live events and happenings organized on a weekly basis, establish “Yabanaki Summer Republic” as the absolute and the hottest summer destination in the City.