What's up PHILIPS Consumer Lifestyle and Lighting Products Assigned to MSPS Greece


MSPS Greece, an Integrated Marketing and Sales Services Agency, has assumed merchandising responsibilities on behalf of PHILIPS for the company’s Consumer Lifestyle and Lighting products.

 

The program will be implemented throughout 2012 at various stores with electrical home appliances as well as Super Markets.

 

MSPS’s extensive experience on the implementation of similar projects on a wide range of market sectors as well as the company’s organizational skills which aims at optimizing the efficacy of all its actions, were the main incentives for the initialization of a collaboration with PHILIPS.

 

It is worth mentioning that PHILIPS is the largest manufacturer of lighting in the world and during its career the company has accomplished a number of innovative achievements such as, energy saving bulbs and induction lighting. At the same time the Consumer Lifestyle sector focuses on male and female grooming products, home appliances, Sound & Home Entertainment products as well as on parenting and baby products PHILIPS AVENT.