What's up GAP'S LAUNCH IN ROMANIA BY MSPS


MSPS has launched the Gap in Romania, the largest global apparel retailer and one of the world's most recognized and beloved American brands. MSPS is supporting Gap with promotion, event design & implementation, and client relationship management.

MSPS planned and organized an opening event at Gap's first store in Baneasa Shopping City on 7 May and collaborated for Gap Romania's public relations activities and social media with the CIVITAS Global Ketchum team.

"MSPS in collaboration with CIVITAS Global Ketchum team has done a great job in launching our first store in Romania understood the brand's core philosophy and succeeded in already generating important awareness in the market. We are happy to continue joining forces in making Gap one of the most beloved household names for Romanians," said Stelios Skordalakis, Marketing Manager, Marinopoulos Romania, responsible for the marketing and communication of the Gap brand regionally.

„Having successfuly launched Gap in Greece last year, where the client already operates five stores, we are pleased to have been the chosen partner in supporting the brand's regional expansion into Romania, where we also have a strong presence," commented Christos Damalas, Partner, MSPS.

The newly-opened Gap store offers apparel and accessories for women, men, kids through GapKids and baby through babyGap, From casual work wear to its well-known American classics. What separates Gap from other brands is the way in which it allows people to express themselves, their own individual style, by ensuring a diverse collection combining both classics and modern styles with great design and fit. Celebrating 40 years of success in 2009, the iconic American brand is also well-known for its innovative advertising, having featured in its campaigns legendary musicians and celebrities such as Madonna, Run DMC, Aerosmith, Reese Witherspoon, Demi Moore, Lauren Hutton and Queen Latifah.

In Romania, Gap is managed by Marinopoulos, which also locally operates other world-class brands such as The Beauty Shop / Sephora, Starbucks, Marks & Spencer.

MSPS is the leading Marketing & Sales Services agency in Greece with over 1500 eomployees and 16 years of experience integrated services covering all aspects of Marketing and Sales disciplines ranging from tactical to strategic and from the consumer to the entire trade network. In Romania, MSPS is present since 2007 and developed a series of CRM programs, promotions, events, merchandising and mystery shopping projects for clients such as Orange, ING Bank, Tiriac Imobiliare, Gap, Brown Forman, Olympus Diaries etc. MSPS has offices in Athens, Bucharest and Sofia.