What's up Gingerbread Village for Telekom Romania

The brief was to build up an unconventional BTL activation, in line with the Christmas TVC for children. As solution, MSPS promoted Telekom to the public in a friendly way: The Gingerbread Village – a place where children are attracted by participating to 5 different workshops, face painting & other fun activities. As results, we had 334 children who went to the Gingerbread Village, 276 pictures were taken, printed and offered in photo frames and 200 gingerbread figurines were offered. The average engagement per child was 2.5 activations. That means every child (and parent) stayed in the area for approximately 1 hour and 30 minutes. The central location gathered people from all the mall and the set up was very eye catching.