What's up MSPS Greece : Attica Group Introduces New CSR Program “Blood Ties”


On behalf of Attica Group, Corporate Communications Per Se has designed and implemented a new Corporate Social Responsibility action for its client entitled “Blood Ties” aiming at promoting voluntary blood donation among its employees and ultimately creating a blood bank. The main principles that the program aims to achieve are to:

 

- Ensure blood supply for Attica Group’s employees and their relatives

- Ensure blood supply for residents of the Aegean islands served by the company’s fleet

- Promote the concept and value of voluntary blood donation and to reinforce the spirit of solidarity among the company’s employees working at the offices, ships, agencies and islands

 

Employees, crews, partners spared a few minutes from their time and participated at the organized blood donation days which were implemented at Attica Group’s offices in collaboration with the specialized blood donation mobile unit of “G. Gennimatas” General Hospital. Through their participation they strengthened the ideals and purpose of blood donation since the Blood Bank will also be accessible by residents of remote islands in need.