What's up MSPS Romania: Summer activation for Imperial Tobacco

The brief that came from Imperial Tobacco was to build up a promo activation in the summer of 2015 with instant prizes. As solution, MSPS developed and implemented a promo mechanism with an instant winning system in the hey points location for summer (Gas Station/ HoReCa / LS Travel). As results, more than 5.000 people were reached and over 3.000 promo packs were sold.