What's up MSPS Greece and ALPHA BANK renew contract for 6th consecutive year

MSPS Integrated Marketing and Sales Services Agency, and Alpha Bank, one of the leading groups of the financial sector in Greece, have renewed their collaboration for the 6th consecutive year.


Specifically, MSPS Trade Support Business Unit implements merchandising programs in 609 Alpha Bank branches all over Greece.


Moreover, MSPS Merchandising team, in collaboration with Alpha Bank, locates and updates promotional material at specific branches all over the country, in order to better promote Alpha Bank products and services.


When it comes to reporting, MSPS uses a convenient on-line system in collaboration with its Data Analytics department, making the results more accurate and the conclusions more effective for Alpha Bank.