What's up MSPS Greece : Coca-Cola Zero Experiential Marketing Activation 2014

MSPS Greece in collaboration with Coca-Cola Hellas, creates an experiential marketing program for Coca-Cola Zero.


MSPS designed, planned and executed a series of events taking place in various cities around Greece, beginning in June and running through the month of September.


Specialty technology and mechanisms allow fans to experience Coca-Cola Zero through interactive screens. The curious ones will have the chance to explore the Coca-Cola Zero ingredients on the company’s website: www.whatsinacocacola.gr.


In addition, participants will have the chance to take place in exciting musical and other types of events all the while becoming part of the “Try it – Believe it” Coca-Cola Zero wave.