What's up MSPS UNDERTOOK PIMM’S ON TRADE & OFF TRADE ACTIVATION


MSPS undertook from the beginning of April up until now  the on trade promotional activation of Diageo’s drink Pimm’s for the product’s market launch.

 MSPS used a retro atmosphere with attractive branding in various bars around Greece in order to encourage consumers to drink Pimm's and to link it as the drink of friends.

 A teaser approach was used at the bar’s entrance, so as to welcome all consumers and invite them to enter to Pimm’s mood and the new drink proposal. Along with that we activated a game interaction  to all bar customers so as to increase team’s bonding. At the end of the activation prizes and discount coupons were offered to consumers as a motive and reward for their choice.

 More than that, MSPS handled as well the off trade activation in Metro super market chain in order to inform supermarket’s accountants about Pimm’s launch in Greece and the drink’s serving procedure in order to increase sales volume.