What's up MSPS Greece inspires for “Nivea for Men”


MSPS Greece  has assumed the implementation of an integrated BTL communication program targeting the male series of Beiersdorf Hellas, by designing the Nivea for Men Football Lounge at Balux, the House project.

 

This action is conducted as part of the European Football Cup 2012 while at the same time it seals a successful half year activation for the brand through football. Nivea for Men Football Lounge welcomes all football fans from the 8th of June and will keep its "doors open” until the grand final which will take place in early July.

 

For this particular project, MSPS: decided on the concept, selected the location, configured the interior space, handled the creative and production of all promotional materials, supervised of the overall implementation process as well as supported the activation by using as communication vehicles the creation of viral videos and street promo activations.